Informativa sulla privacy
Cookie Policy – The Be Project - Last Updated: 17.02.2026
This Cookie Policy explains how The Be Project ("we", "us", or "our") uses cookies and similar technologies on our website. It provides you with the necessary information to understand what data is collected, how it is used, and how you can manage your preferences.
For any questions regarding this policy, you can contact us at: info@the-be-project.com.
What are Cookies?
A cookie is a small text file stored on your device (computer, tablet, or smartphone) when you visit a website. Cookies allow our site to recognize your device and store information about your preferences or past actions, which helps us provide a smoother and more personalized browsing experience.
• Session cookies: These are temporary and are deleted as soon as you close your browser.
• Persistent cookies: These remain on your device for a set period or until you manually delete them. They help us recognize you when you return to our site.
How we use Cookies
We use different categories of cookies to operate, secure, and improve our website. Below is a detailed description of the types of cookies we use and their purposes.
A. Strictly Necessary Cookies
These cookies are essential for the proper functioning of our website and cannot be disabled. They are strictly necessary to provide the services you request, such as navigating the site, managing your shopping cart, processing payments, and ensuring security. These cookies do not store any personally identifiable information and do not track your browsing outside of our site.
Examples of necessary cookies used on our Shopify-powered store include:
• Managing your cookie consent preferences (trackingconsent).
• Maintaining your session and shopping cart (cart, cartsig, cartts, checkout_token).
• Ensuring secure customer login and checkout (securecustomersig, storefront_digest).
• Detecting and preventing fraud.
B. Analytics and Performance Cookies
These cookies collect information about how visitors use our site, which helps us understand browsing behavior, identify popular products, and improve our website's performance and content. The data collected is aggregated and generally anonymized. These cookies are only placed on your device if you give your consent.
We use the following analytics services:
• Shopify Analytics: To analyze traffic, sales, and other key store metrics.
• Google Analytics: To generate detailed statistics about website traffic and user behavior.
• Facebook Pixel & TikTok Pixel: To measure the effectiveness of our advertising campaigns by understanding the actions people take on our website.
If you wish to prevent Google Analytics from collecting this data, you can install the official opt-out module via your browser:https://tools.google.com/dlpage/gaoptout?hl=fr
C. Marketing and Advertising Cookies
These cookies are used to track your online activity to help us and our advertising partners deliver more relevant advertising. They can be used to build a profile of your interests and show you personalized ads on other sites. These cookies are only placed on your device if you give your consent.
This data is generally pseudonymized but may constitute personal data within the meaning of the General Data Protection Regulation (GDPR) when it allows indirect identification of a user.
We use the following advertising services:
• Facebook Custom Audience: To show targeted ads to visitors of our website on Facebook platforms.
• Google Ads: To display targeted advertising based on your browsing history and search queries.
• TikTok Ads: To deliver relevant ads and measure campaign performance on the TikTok platform.
How can I control Cookie Preferences?
When you first visit our site, a consent banner will appear, allowing you to accept or refuse non-essential cookies (Analytics and Marketing). You can change or withdraw your consent at any time through our cookie management tool, typically accessible via a link in the website footer.
You can also block or delete cookies directly from your browser settings. Please note that disabling strictly necessary cookies may prevent parts of our site from functioning correctly.
Cookie Settings in your browser
For instructions on how to manage cookies in your browser, please visit the following links:
• Google Chrome: https://support.google.com/chrome/answer/95647 (https://support.google.com/chrome/answer/95647)
• Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences (https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences)
• Internet Explorer: https://support.microsoft.com/en-gb/windows/delete-and-manage-cookies-168dab11-0753-043d-7c16-ede5947fc64d (https://support.microsoft.com/en-gb/windows/delete-and-manage-cookies-168dab11-0753-043d-7c16-ede5947fc64d)
• Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac (https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac)
Data Transfers Outside Switzerland & the European Union
Our use of third-party services (such as Shopify, Google, Meta/Facebook, and TikTok) may involve the transfer of your data to countries outside of Switzerland and the European Union, including the United States.
We ensure that such transfers are protected by appropriate legal safeguards, such as Standard Contractual Clauses (SCCs) approved by the European Commission and adapted for Switzerland, or other recognized mechanisms that ensure an adequate level of data protection.
Proof of consent
The choices expressed by the user regarding cookies are recorded and stored to demonstrate compliance with legal obligations, including the date, time, expressed preferences, and the version of the cookie policy accepted.
Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, law, or our business operations. We encourage you to review this page periodically to stay informed.
For any questions regarding our use of cookies, you can contact us at the following address:info@the-be-project.com
