The Be project

Be yourself but Better

The Be Project was created around one simple belief: taking care of yourself shouldn’t feel like another full-time job.

Our mission is to make everyday wellbeing simpler and more accessible, giving women practical, science-led tools to better understand their bodies, support how they feel and build healthier habits that fit into real life.

We believe wellness isn’t about doing everything perfectly. It’s about making intentional choices, consistently through nutrition, movement, supplementation, stress management and the everyday habits that add up over time.

That’s why The Be Project goes beyond supplements. We’re building a space where products, education and community come together to help women feel informed, supported and empowered in their wellbeing.

“Wellness isn't about doing everything perfectly.It's about making intentional choices, consistently.”

Our Commitments

How we build The Be Project matters just as much as what we create.

As we grow, we are committed to considering the impact of our decisions on our customers, our team, our collaborators, our partners, our suppliers, our communities, and the environment.

Thoughtfully formulated

Every product we create starts with a purpose.

Our supplements are developed around specific everyday needs, using carefully selected ingredients and considered formulations. We believe in creating products that earn their place in your routine rather than adding more complexity to it.

Our philosophy is simple: less, but better.

Quality & transparency

Our supplements are made in Switzerland, with quality and transparency at the centre of our approach.

We believe you should understand what you’re putting into your body and why it’s there. From formulation and ingredient selection to manufacturing and testing, we aim to make thoughtful choices and communicate them clearly.

“we aim to make thoughtful choices and communicate them clearly"

Formulated by Experts
3rd Party Tested for Safety
Formulated in Switzerland
No Artificial Additives
Clean & Verified Ingredients
Clinically Dosed Actives

Meet Céline

From commodities trading to rethinking everyday wellness.

Founder sitting at a wooden table holding a dog and a cup of tea at home

I’m Céline, founder of The Be Project.

Before starting The Be Project, I spent almost a decade in commodities trading: long days, constant pressure, and stress that was simply part of the job.

Wellness was always the other half of my life. I was constantly learning and experimenting, looking for ways to feel better and have more energy without completely changing my lifestyle.

But the deeper I went, the more complicated it became. More supplements. More routines. More rules. More things we were supposedly doing wrong.

I didn't want wellness to become another source of pressure. I wanted it to support an ambitious, busy life through small habits and better choices that were realistic enough to actually stick to.

That's where The Be Project began. I left my corporate career to build the brand I felt was missing: science-led supplements, simple education and a real community, where women can learn about their bodies without feeling they need to do everything perfectly.

I'm not interested in chasing perfection, and I don't believe there's one routine that works for everyone. I believe in understanding what your body needs, finding what makes you feel better, and turning it into habits that stay.

Be yourself, but better.

The Be Project CEO

Céline Bionda

People & community

The Be Project is about more than what comes inside a bottle.

Through education, conversations, experiences and community, we want to give women practical knowledge they can use to make more informed decisions about their wellbeing.

We want to contribute to a version of wellness that feels realistic and inclusive, one that supports real lives rather than demanding perfect ones.

Our environmental responsibility

We recognise that creating physical products has an environmental footprint, and we believe businesses have a responsibility to consider that impact.

From packaging and production to sourcing and transportation, we aim to make considered choices and continuously look for opportunities to reduce our environmental impact as we grow.

One of those decisions was choosing glass bottles instead of conventional plastic supplement containers.

Glass is durable, widely recyclable and can be reused beyond the life of the product. Choosing it allows us to reduce our reliance on plastic packaging while creating something designed to last beyond a single use.

We also recognise that no packaging solution is perfect. Glass is heavier to transport and has its own environmental footprint. For us, environmental responsibility isn’t about claiming perfection, it’s about making conscious decisions, measuring where we can improve and continuing to do better.

"We aim to make considered choices and continuously look for opportunities to reduce our environmental impact."

Growing responsibilities

We don’t believe in growth at any cost.

As The Be Project evolves, we are committed to considering the social and environmental consequences of our decisions alongside their financial impact.

That means thinking about the people who use our products, the people and partners who help us create them, the communities around us and the environment.

Because building a better approach to wellbeing also means building a better kind of business.

Find Your Formula

Be Focus, Be Chill, Be Strong — or the full Trilogy. Start with what you need today.